Get inspired by this Museum of Failure!
The newly opened 'Museum of Failure' in Sweden on failed innovations is a lesson in embracing your errors
Curated By: Madhu Kapparath
Harley-Davidson
1996-2005
The brand of the iconic American motorcycle maker Harley-Davidson is strongly associated with ‘the biker myth’ - the freedom of the open road, strength, and fearlessness. In the 1990s, the company attempted to capitalize on its rebellious, macho image by extending its brand to other products. In 1996, they launched a line of colognes. However, the brand extension went too far. Harley-Davidson fans hated it and accused the company of ‘Disneyfying’ the brand. The company ultimately learned that brand loyalty does have its limits. They admitted their mistake and discontinued the colognes that alienated core customers.
1996-2005
The brand of the iconic American motorcycle maker Harley-Davidson is strongly associated with ‘the biker myth’ - the freedom of the open road, strength, and fearlessness. In the 1990s, the company attempted to capitalize on its rebellious, macho image by extending its brand to other products. In 1996, they launched a line of colognes. However, the brand extension went too far. Harley-Davidson fans hated it and accused the company of ‘Disneyfying’ the brand. The company ultimately learned that brand loyalty does have its limits. They admitted their mistake and discontinued the colognes that alienated core customers.
