Amit Gainda, CEO, Avanse Financial Services ‘An investment in knowledge pays the best interest’, once said by Benjamin Franklin is true till date and will be forever. Education has always been an important aspect of the Indian culture and it continues to be the foundation for the fundamental development of individuals and the nation at large. With rising fees and the growing aspirations of parents in their choice of education for their children, paying education fees is now a significant expenditure for most households. It is a non-discretionary segment which makes education financing a multi-decade secular growth opportunity in India. Keeping this philosophy in mind, Avanse Financial Services, a new age education-focused NBFC, established in 2013, has been on a mission to provide seamless and affordable education financing for every deserving Indian student. Under the guidance of its CEO, Amit Gainda, Avanse has been on a journey to strengthen its leadership position in education lending space by creating solutions for the entire education lifecycle of a student spanning from school to post-graduation. The 3P Potion for Success Avanse has been focused on a sustainable and profitable growth approach throughout its transformational journey over the years. Hard work coupled with the magic of 3P potion – Perseverance, Passion and Pro-activeness have aided Amit to further strengthen the organization and thus, is now one of the fastest growing education-focused NBFCs in the country. The firm has been committed on the following guiding principles to be a responsible lender in this space: