Harini Sivakumar's skincare product line brings safe and non-toxic beauty products that are not only good for your skin but also mother earth
Harini Sivakumar, Founder & CEO, Earth Rhythm had her fair share of knockbacks when building her empire but has managed to pull through and create Earth Rhythm, an inspiring brand for Millennials & their needs.
Earth Rhythm, formerly known as Soapworks India is a bootstrap company by a Father-Daughter Duo. For her entire entrepreneurial career, they have done what nobody in the beauty industry has – told the truth.
Long before formulating her own skincare line, she was a regular consumer herself who was struggling to find products that were safe, non-toxic yet clinically effective for her son who was born with special needs.
While looking for products that catered to the needs of her son with special needs, soon she realized the stark gap between quality skincare and what was available in the market in the name of clean beauty. To fulfil this growing need, Harini started to meticulously research about ingredients and products available in the Indian cosmetic market. Each time she stumbled upon a beauty product and did an extensive study - it surprised her! The ingredients and labels had claims that did not even relate to the product label. To bridge this gap, Soapworks India was formally started in 2018, along with her constant support system - her father, Mr. Sivakumar, Former Business Banking Head of Royal Bank of Scotland.
Earth Rhythm believes in smart and clinically effective skincare for all. The products you use should work and be good for your skin and earth, no exceptions. We know that the world of beauty, and particularly skincare, can be confusing. That is why at Earth Rhythm, we make it completely easy and transparent for you. We also know that people are curious and want to understand more about their skin so they can make the right decisions. Not just now, but for its ever changing needs.
Earth Rhythm believes that every product should be accessible to all, and never compromise on quality, ensuring only the best products reach you. Their formulas are made to be effective, safe and backed by cited scientific research. They continuously evaluate data and research around skincare and ingredients. Each of their formulas are created in house by Harini Sivakumar who is a trained Cosmetic Chemist. All of their formulations are made with active ingredients at an appropriate concentration at a stable pH.