But EIPL is doing something different. After years of building quietly, the Hyderabad-based real estate firm is now stepping into the spotlight - but not to shout. Instead, it’s here to share a point of view: that true luxury doesn’t overwhelm the senses. It restores them. That a home should feel like an exhale, not a performance. And that meaningful design begins with light, air, and empathy.
Their new philosophy - “Embrace Luxury, Naturally” - isn’t a tagline. It’s a declaration of intent.
There are no glassy towers and inflated floor plans here. EIPL is moving, instead, towards homes that feel generous because of how they’re laid out, not just how they measure on paper. For them, a luxury home is one where you can walk barefoot on the earth, look up at the sky, and actually feel a part of your surroundings.
After all, EIPL’s design philosophy revolves around the human experience. They design for how a home feels on a Tuesday morning - where light knows where to land, air has space to move, and materials comfort more than they impress.
This means tall ceilings, open floor plans, internal courtyards, sunken seating, and garden paths designed not just for movement, but for pause. It means materials like reclaimed wood, local stone, and lime plaster that age gracefully and feel comforting underfoot. It also means using architecture to create moments - corners where the light hits just right, decks that invite morning tea rituals, spaces where families can connect and slow down.
This shift isn’t cosmetic: it’s foundational.
At the core of EIPL’s approach is the belief that homes are ecosystems, not objects. Every square foot built must be in dialogue with the unbuilt. Landscapes aren’t decorative, they’re deliberate. Master plans prioritize organic spatial flow, walkable green zones, and permeable surfaces that help the land thrive. It’s a design philosophy rooted in balance, humility, and human ease.
The Flagship: Treasure Trove
If this new ethos needed a flagship, Treasure Trove is it.
Set across 22 verdant acres in Tukkuguda, Treasure Trove isn’t just a quiet rebellion against cookie-cutter layouts - it’s a living, breathing experience of light, space, and serenity. Each of the 72 villas is planned to feel like a sanctuary, with large windows, flowing interiors, and high ceilings that invite light and air in. Every home also includes smart design features like dedicated staff quarters, home theatres, and intuitive layouts that support both solitude and togetherness.
But what makes Treasure Trove stand apart is its layered, community-forward layout. A 40,000 sq. ft. clubhouse sits at the centre - calling for shared experiences. Its glass-clad entrance and sunlit lobby open into a thoughtfully layered landscape: sunken seating under banyan trees, amphitheatre-style nooks, a reflection pond embroidered with fragrant greens, and shaded decks where quiet moments unfold.
Walk the 8-shaped running trail or wander barefoot along reflexology paths. Pass fruit orchards and native trees. Let the landscaping - curved, theatrical, lush - guide you, not just physically but emotionally. Every turn is thought through. Every transition, considered.
Even the materials have meaning. Pathways made of textured concrete and stone inserts for safety and beauty. Natural light used as a design element. Water bodies that don't just soothe the eye, but signal calm through sound. It’s an environment that prioritises sensory richness over spectacle.
More than a residential project then, Treasure Trove is a statement of intent: that homes can be restorative without being remote, that luxury can feel warm and quiet, and that design can be both emotive and environmentally conscious.
Looking Ahead: Retirement Without Compromise
EIPL’s next big move is equally thoughtful, and rare. An upcoming 100-acre community of luxury retirement homes, located near Rajiv Gandhi International Airport. But don’t expect drab, clinical corridors. This is not about caretaking. It’s about creating a lifestyle that both heals and sparks joy.
The upcoming project blends medical access and wellness infrastructure with low-density living and abundant green cover. There will be villas, not blocks. Courtyards instead of corridors. Amenities designed to encourage movement, creativity, and connection. It’s not a place to slow down. It’s a place to breathe deep.
The idea is simple but radical: to give seniors the same standard of beauty, ease, and emotional uplift that any luxury buyer would expect. After all, why should a “retirement” home be a downgrade?
Sustainability: Built In, Not Tacked On
While many developers talk about sustainability, EIPL is quietly walking the walk.
Treasure Trove alone incorporates greywater recycling, smart irrigation, EV charging infrastructure, edible landscaping, and pollinator gardens designed to attract bees and butterflies. Natural materials are selected for low embodied energy and high sensory appeal. Stone, brick, lime plaster, and reclaimed wood don’t just feel better to live with, but also lower environmental impact.
And recently, an upcoming EIPL project was awarded the IGBC Gold pre-certification, another testament to how central to their design DNA sustainability is.
Luxury You Can Feel (Not Just Pay For)
EIPL isn’t trying to outsize its competitors. It’s trying to out-care them.
Its homes are designed to make you feel lighter. Its spaces are planned with the planet in mind. And its approach is rooted in a rare kind of maturity—one that chooses restraint over flash, quiet over noise, and depth over height.
It isn't about more marble. It’s about more meaning. It isn't about height. It’s about harmony. And it isn't about buzz. It’s about homes that stay beautiful and comforting long after you've moved in, and age gracefully with you.
After years of letting their work speak for them, EIPL is finally speaking up - not to add to the clamor, but perhaps, to find those of us who resonate with this tactile experience of luxury. This paradigm shift that reclaims an almost lost sense of belonging and comfort. Of coming home. Of feeling at home.
The pages slugged ‘Brand Connect’ are equivalent to advertisements and are not written and produced by Forbes India journalists.
In Hyderabad, luxury often makes a lot of noise. From sprawling penthouses with marble lining every surface to high-rises stacked with high-decibel amenities, the city’s premium real estate market has long been focused on more - more gloss, more scale, more spectacle.
