Gulati Editions: Keepers of Indian handloom tradition
Gulati Editions are the keepers of Indian handloom tradition and making Indian Handloom fashionable
Most of the countries in the world have long lost the art of hand-weaving and loom process. They also gave up on natural and organic processes prevalent in textiles creation decades ago. India is perhaps the only country in the world that still produces hand-woven textiles traditionally created by skilled weavers.
Such exquisitely crafted textiles are much sought after in the western world. The popularity of such handloom creations can be attributed to a few who are still engaged in the production of such handloom fabrics. They have to continually struggle finding good weavers, inflating raw material costs, lack of interest in local markets and cheap knock-offs. Still, these brave souls march on, mostly for the love and appreciation they have for the exquisiteness and exclusivity that handloom fabrics offer and the traditions that they want to keep alive, no matter what.
One such establishment is Gulati Editions, a 61 years old third generation family owned luxury handloom brand based in Chandigarh, India. It was founded by Shri Madan Lal Gulati in the early 1959. He was later joined by his son, Hitesh Gulati and his grand daughter, Varnika Gulati who now spearhead the brand and drive its growth story.
Gulati Editions’ journey started in 1959 with the simple fascination of a young man, its founder, Madan Lal Gulati towards a rich Indian and exotic craft called the 'Banarasi'. He used to sell hand woven silk sarees from a small store. Over the years Gulati Editions grew from a small store that sold silk sarees to a niche luxury handloom brand presenting some of the finest Indian crafts and designs to a worldwide audience.
"The ethos behind the brand is to revive, retain and celebrate Indian Handloom and present it to the Modern India of Today with the ability to connect with each generation in a way which is relatable to them yet stands for its impeccable Indian craftsmanship" says Hitesh Gulati, son of Gulati Editions’s founder Shri Madan Lal Gulati who joined the business In 1987.
Hitesh is an avid second generation textile enthusiast and connoisseur known for his fine eye for detailing and understanding of Indian crafts. Currently, he is the head of manufacturing and production given his expertise.
