Jas Mathur: Rewrite your story, reinvent yourself

For some, it can be hard to change the way they think. This is especially true for people who have held certain beliefs for decades and decades, not just a few months. But change is possible, and with the right motivation and mentor ship, anyone can change.

Although Jas was a business genius and innovator, his sedentary life had consequences.  At a young age, Jas began publishing backstage news in AOL and mIRC chat rooms. He used this experience to create his own message board-like websites and in less than a year, they became some of the most frequently visited wrestling news websites in the world. He sold his network of sites to a media conglomerate at 16 years of age and founded a series of successful companies in various industries such as satellite TV, digital surveillance, online dating, online gambling and internet advertising. Jas started importing products from China at age 19 and was producing over $50 million per year in revenue in the consumer electronics, digital security, and surveillance industries by his mid- twenties. What started as an online business, expanded into brick and mortar stores with retail, wholesale and distribution of over 2,500 SKUs.

Jas is living proof that fearless and limitless decision-making creates results. When people dig into their fears, they usually get stuck, because the human brain loves to use fear as a way of staying still and not taking risks. It's easier for people to talk themselves out of doing the right thing than to talk themselves into it, because excuses are easy to make and manufacture. The brain can rationalize anything, and we can always find a way to not do what will take us to the next level.

As he explains, “The majority of people in today’s society are hesitant to take a step forward toward achieving their goals and dreams because they’re afraid of failing.”

At one point in his pre-fitness life, Jas bought himself a sports car and tried to drive it… except he could not fit into the car. It was this rock-bottom situation, combined with a few other things, that pushed Jas to decide he was going to make a change in his mentality. He realized he could not hold on to two different ways of thinking; he had to choose one and reject the other. So he rejected the thinking that had kept him overweight and chose the thinking that would put him on an incredible path of fitness transformation.

You're only as successful as the story you tell yourself. If you want to live limitlessly, you have to start thinking limitlessly. Ask, “Why shouldn't I be able to do something?” and then you'll find more reasons to do it than to not do it. Jas is living proof that your strategy starts with your story. Get out there and do it!

What will you choose?  REINVENT YOURSELF.  Choices matter. The discipline to actually make the choices matters even more.

Disclaimer: The views, suggestions and opinions expressed here are the sole responsibility of the experts. No Forbes India journalist was involved in the writing and production of this article.