2020 may be characterized as the year of the new and the strange. Due to the COVID19 pandemic, the world is locked at home staring at smartphone screens for more time than anyone will care to admit. Given the current political environment, there is a dramatic shift marked by people and governments moving away from the use of Chinese products. The phenomenon is most evident in the tech industry. There was always a major concern brewing in regards to privacy and data utilization issues associated with mobile applications; however, over the past six months, the concerns began to materialize into action. People globally are diverting from the usage of mobile applications with the ability to track private information, a prime example being TikTok.
The TikTok app from ByteDance (Parent Company) was the fastest growing social media mobile app for the past 2 years. It was downloaded more than WhatsApp, Facebook, Instagram, and Facebook Messenger. The easy-to-use interface and immersive entertainment on TikTok were the biggest USP's. However, after India Banned TikTok, the market became open for competition to acquire and serve the user base. Content creators and users are in an urgent need of a platform to express themselves creatively & provide their brand of entertainment to the world during a time when it is needed the most. New apps are being launched every day that try to position themselves as alternatives to TikTok.
So which one of the new alternatives shall be the first choice for users? There are various points to consider including utility, features, speed, etc.; however, most significant of all has to be security. One such platform which ticks all the boxes here is the Meet Me Live app, popularly known as MML360. Rather than being a mere alternative to TikTok, MML360 is an application that provides content creators with an elevated platform to express creativity.
The short video format, which has become so popular among the social media buffs, is the mainstay of MML360. Primarily, the experience is completely immersive, eliminating distractions and allowing users to devote undivided attention to content. The user interface is absolutely intuitive, facilitating the process of generating multifaceted content that appeals to all kinds of users. Another aspect that sets MMl360 apart from other TikTok competitors involves its ability the capture videos in vertical and dynamic positions, allowing more creative brilliance to be captured in content. Additionally, the inbuilt algorithm structure makes it easy to find videos, channels and titles based on keywords and user interaction.