No, it’s not a 1990s David Dhawan directed comedy hit film starring Govinda. Godrej No. 1. is a hit though, from the stables of Godrej Consumer Products Ltd. It claimed the number three spot in the toilet soap category for the quarter ended June 2009, eating into market leader Hindustan Unilever’s (HUL) market share.
(This story appears in the 28 August, 2009 issue of Forbes India. To visit our Archives, click here.)
Nothing to be surprised. In Business and industry the fortunes of the firms will be changing as the people's tastes change. It is a cut throat competition in a liberalized economy. But a healthy and competitive economy is welcome. Even Adam Smith declared that his theories will not work in societies without basic morals. Nowadays morality is becoming the first casualty as Money has become the sovereign master and deciding factor for every activity
on Aug 18, 2009