Indians have had a long love affair with gold; right now they need to spend a little time apart
Since the beginning of time, man has craved it. The Egyptian hieroglyphics eulogised it. The elders of Biblical New Jerusalem paved their streets with it. Mahmud of Ghazni plundered dozens of South Asian sultanates for it. The Red Indians and Spanish conquistadores killed each other along the American Prairie in its cause. And at Zaveri Bazaar, Mumbai, hundreds of middle-class Indians are now queuing up to sell it.
Gold Rush
(This story appears in the 19 June, 2009 issue of Forbes India. To visit our Archives, click here.)