Social media isn’t so much an extension of our lives as it is our lives today. Instead of taking a break from our physical lives by going online, we now take a break from our lives online by going out. According to DataReportal, in 2024, more than 5 billion people (nearly 64 percent of the world population) used social media platforms–a number that grew by 5.4 percent annually. From viral trends to real-time news, these platforms influence users daily.
This post examines the most used social media platforms worldwide, ranking them based on active users. Whether used for networking, entertainment, or business, understanding where people spend their time online is key to exploring the market growth. Let’s see which of the top 10 social media platforms lead the way and why they continue to grow in popularity.
First Published: Jan 31, 2025, 18:30
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