A bunch of enthusiasts is experimenting with the spirit to lend it an Indian, and a more elevated, identity
Even now, one of the criticisms they get is that the taste is too overpowering or spicy, which differentiates Stranger & Sons from the other well-known brands. “People say it’s not balanced. But then, who decides what balance is,” asks Gupta. “We get that it’s too distinct, but we get that about our personality also. Taste is subjective, you do need people to hate you.”
(This story appears in the 29 March, 2019 issue of Forbes India. To visit our Archives, click here.)