Richard Branson will try to beat Jeff Bezos to space with July 11 flight

That flight is scheduled to take off July 11 from Spaceport America in New Mexico.

“The team was ready, so they asked Richard if he was ready to go,” said Aleanna Crane, vice president of communications for Virgin Galactic. “It’s a big day. It’s a very exciting day.”

Branson will be in a position to claim bragging rights in a growing business of spaceflight for private citizens. Companies including Virgin Galactic and Bezos’ Blue Origin are competing to launch paying passengers on suborbital and orbital trips in the coming years. Although the first trips will be expensive, the expectation is that ticket prices will come down over time as the market grows.

Branson founded Virgin Galactic in 2004 to provide short space tourist flights to the edge of space, and he has long said he will be a passenger on the first commercial flight. But development of the SpaceShipTwo — a winged rocket that flies to an altitude of more than 50 miles — has taken years longer than Branson expected. The setbacks included the crash of the first SpaceShipTwo plane, VSS Enterprise, in October 2014 during a test flight, which killed one of the two pilots.

In 2019, Virgin Galactic became a publicly traded company, although Branson’s Virgin Group remains the largest shareholder, with a 24% share.

The most recent powered test flight, in May, was the first that the company conducted from New Mexico. Previously, development and testing of the spacecraft had occurred in Mojave, California.

Crane said that the last flight had been so flawless that the team had decided to test the cabin experience. “Who better to test the full cabin experience than Richard Branson?” she said. “He is flying as a mission specialist, and he has a role like the rest of the crew.”

The craft will carry three other Virgin Galactic employees in the cabin seats in addition to the two pilots up front.

“It’s one thing to have a dream of making space more accessible to all,” Branson said in a statement. “It’s another for an incredible team to collectively turn that dream into reality.”

The company plans to broadcast the flight beginning at 9 a.m. Eastern time on July 11. The SpaceShipTwo rocket, named Unity, will be carried under an airplane named White Knight Two to an altitude of 50,000 feet before being dropped. Unity’s engine will then ignite, taking it up to higher than 50 miles.

At the top of the arc, passengers will float for about four minutes before the space plane reenters the atmosphere and glides to a runway landing.

If all goes as planned, Branson will make his flight nine days before Bezos, the founder of Amazon, straps into the New Shepard capsule built by his rocket company, Blue Origin. New Shepard has flown to the edge of space 15 times but has yet to carry any people. It is fully automated, without pilots.

Billionaires like Branson, Bezos and Elon Musk are the vanguard in a new age of commercial spaceflight, accompanied by verbal jousting — sometimes playful, sometimes belittling — about whose company is better.

On Wednesday, during an appearance on CNBC, Branson was asked if he was trying to beat Bezos to space. “Jeff who?” Branson replied with a straight face before laughing. The remark echoed one Musk had once made in a BBC interview.

Even if Branson launches first, Bezos could still argue that he went to space and Branson did not. SpaceShipTwo does not quite reach the 62-mile altitude most often considered the edge of outer space, while New Shepard passes above that height, also known as the Karman line.

“We wish him a great and safe flight, but they’re not flying above the Karman line and it’s a very different experience,” Bob Smith, Blue Origin’s chief executive, said in an emailed statement.

However, the U.S. Air Force and the Federal Aviation Administration put the boundary lower, at 50 miles. The FAA granted astronaut wings to Virgin Galactic crew members who had flown on earlier test flights.