Leaders of the luxury fashion industry are turning to digital ecommerce and virtual shows to sell designer wear in ways that have never been attempted before
Designer Rahul Mishra says a digital presence for his label was in the works for two years and the pandemic gave him the time to think about what it would take to dive into ecommerce
Image: MADHU KAPPARATH; WARDROBE BY TROY COSTA
Designer Amit Aggarwal, who launched his digital store in September, says it is exciting to weave a digital narrative around his creations
Courtesy: Amit Aggarwal