They are also DJs to the marketing mix, says Paul, chairman and CCO, BBDO India
Josy Paul, chairman and chief creative officer, BBDO India shares what he thinks are the most important qualities and values a marketer should have and showcase. Image: Shutterstock
What are the makings of a Visionary marketer and what impact does such an individual have on people, brands and businesses? We gleaned real insights from the experiences of advertising industry leaders ahead of Storyboard18's Visionaries program.
Storyboard18 and Network18 Group's latest initiative The Visionaries, is a three-city initiative that will bring the focus on Visionaries from the world of brands and the commendable work they have been doing in establishing their organisations as leaders.
The Visionaries is an initiative that recognises the leading lights who have transformed our approach to media, marketing, and advertising. The marquee evening will take place at The Oberoi, Gurugram, on 27th October 2023.
Ahead of the Visionaries celebration, we asked industry leaders to share their views on the impact visionary marketers have on brands, people and businesses as well as the necessary qualities a marketer needs to possess.
Josy Paul, chairman and chief creative officer, BBDO India shares what he thinks are the most important qualities and values a marketer should have and showcase.