Your most unhappy customers are your greatest source of learning.
A customer is the most important visitor on our premises. He is not dependent on us. We are dependent on him. He is not an interruption in our work. He is the purpose of it. He is not an outsider in our business. He is part of it. We are not doing him a favour by serving him. He is doing us a favour by giving us an opportunity to do so.
We see our customers as invited guests to a party, and we are the hosts. It’s our job every day to make every important aspect of the customer experience a little bit better.
The consumer isn’t a moron; she is your wife.
British advertising tycoon
Don’t find customers for your products, find products for your customers.
Do what you do so well that they will want to see it again and bring their friends.
American film producer
If you don’t optimise for the consumer on the internet, you’re dead.
Iranian-American business executive
Get closer than ever to your customers. So close, in fact, that you tell them what they need well before they realise it themselves.
Consumption is the sole end and purpose of all production; and the interest of the producer ought to be attended to, only so far as it may be necessary for promoting that of the consumer.
In ecommerce, your prices have to be better because the consumer has to take a leap of faith in your product.
American actor and entrepreneur
All the social things the consumer has gotten used to are being applied to business.
A brand is no longer what we tell the consumer it is—it is what consumers tell each other it is.
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