A camel is a horse designed by committee.
Design is not just what it looks like and feels like. Design is how it works.
A designer knows he has achieved perfection not when there is nothing left to add, but when there is nothing left to take away.
—Antoine de Saint-Exupéry
Good design is good business.
—Thomas J Watson
Recognising the need is the primary condition for design.
We design our world, while our world acts back on us and designs us.
A common mistake that people make when trying to design something completely foolproof is to underestimate the ingenuity of complete fools.
Design can be art. Design can be aesthetics. Design is so simple, that’s why it is so complicated.
Content precedes design. Design in the absence of content is not design, it’s decoration.
If I had asked people what they wanted, they would have said faster horses.
Only those who attempt the absurd will achieve the impossible.
Everything should be made as simple as possible, but not simpler.
A user interface is like a joke. If you have to explain it, it’s not that good.
Design isn’t crafting a beautiful, textured button with breathtaking animation. It’s figuring out if there’s a way to get rid of the button altogether.
“Good design is obvious. Great design is transparent.”
“Any product that needs a manual to work is broken.”
(This story appears in the 10 June, 2016 issue of Forbes India. To visit our Archives, click here.)