A $20 billion industry that is about to get naked
Trade unions in the UK are seeking a ban on high heels at the work place. Doctors are happy, women are not — though their feet, ankles and knees should be reeling with joy. High heels exert a quarter more pressure on the knee with each step compared to walking barefoot. This leads to degeneration of the knee and to arthritis.
You shrug your shoulders because this does not apply to you. Like me, you have never really been into high heels. We wear sneakers when we can. The nice, comfy, cushioned, brightly coloured ones.
Ouch!
Yes, studies are showing that even sneakers don’t stand up to going natural.
In a book called Born to Run, Christopher McDougall sets out to answer a question that bothers many of us: “Why does my foot hurt?” He follows the Tarahumara Indians of Mexico’s Copper Canyon, who are famous ultra-marathoners, running distances of up to 160 km at a time. Still going to brag about signing up for that half-marathon?
The Tarahumaras run into their late years, and run in home-made sandals. They do not have the highly engineered and sculpted running shoes that we sport; they also do not have the nagging heel, knee, and ankle pains that we carry.
(This story appears in the 09 October, 2009 issue of Forbes India. To visit our Archives, click here.)