Lists
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Viraj Khanna: The accidental artist
Viraj Khanna, son of legendary fashion designer Anamika Khanna, studied business administration. But Covid-19 opened up another path to showcase his creativity
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Radhika Madan: Breaking out of the box
The actor rejects the label of an 'offbeat' performer. It's the desire to play outside of her comfort zone that has been the drive for her career
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Loopworm: How Ankit Alok Bagaria and Abhi Gawri are building a silk route to profit with sustainability
To tame the elephant of food waste, the co-founders of the agritech company have put insects to work and are building Loopworm to make it one of India's largest biotechnology companies
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Forbes India 30 Under 30 2024: Young achievers making waves, solving problems, and just getting started
They're young, ambitious and raring to go. Meet the game changers who are destined to achieve bigger goals and milestones in the years to come
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New influencer trend: Bespoke creative studios for content creators
To cater to the burgeoning community of content creators, a new breed of new-age studios is emerging, offering state-of-the-art facilities, versatile backdrops and equipment suited to their production needs
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Indian comedy influencers see the fastest growth
Content creation in comedy, predominantly a product of the lockdown, is one the fastest growing and most-liked categories on social media
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Trust in the age of influencers
The need to professionalise influencer marketing isn't just an option, but the key to building and maintaining consumer trust, and a sustainable future, Manisha Kapoor, secretary general & CEO, ASCI, writes
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The rise of the mom influencers
As mom influencers juggle professional and personal commitments, is the post-pandemic world posing more challenges?
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The great Indian influencer burnout
Most established digital stars have been battling algorithm changes, negativity and a constant churn of ideas for years together. Content fatigue is catching up—and the younger ones aren't immune either
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Trinetra Haldar Gummaraju: Reimagining and recreating, again and again
After medicine and activism, transgender content creator Trinetra Haldar Gummaraju has added another feather to her cap: Being an actor
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From creator to entrepreneur: The evolution of social media influencers in India
A new generation of entrepreneurs—creator-founders—has emerged, launching its own D2C brands, and turning followers into customers