Special Report
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Can Peps spring a surprise on India's mattress market?
The founders might be late to the game, but Peps has grown steadily to become the biggest spring mattress brand in the country by lording over South Indian markets. Now, the company wants to step out of its regional bastion
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VKC Group: From regional to global
Kerala-based VKC Group took some bold bets to become one of the largest homegrown footwear manufacturers. It is now banking on overseas tie-ups to leave a global footprint
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Levi's ropes in Deepika Padukone as global brand ambassador
Bollywood actor to help the American denim maker widen its appeal among women
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Milk Mantra: Unsettling the dairy biggies with premium play
Milk Mantra has disrupted the dairy market in Odisha with its premium products. Can it find greener pastures in the rest of India?
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'Healthy' Oodles versus 'Tasty' Noodles
Can oat be the moat that Marico needs to build to give 'Saffola Oodles' a remote chance to make a dent at 'Fortress Maggi'?
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Prataap Snacks, to Delhi and beyond: Catapulting to a Rs 1,000-crore brand
Prataap Snacks started in a 100 sq ft room, and its founders sensed an opportunity in entering the big FMCG race by entering the national capital first. Can it knock down the big boys?
