Thought Leadership
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Making digital marketing strategy work
Three fundamental principles are at the core of successful digital marketing campaigns
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How to tell if your colleagues or clients are deceiving you - digitally?
6 indications that lies are harming your business
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What kills companies?
Companies don't generally fail because of competition; it's out-of-touch leadership that kills them. Lead and Disrupt coauthor Michael L. Tushman discusses how companies must continue to invest in their core products while innovating in new areas
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Why you should have an extrovert on your startup team
The quality of ideas produced through networking may depend on the personality types of those interacting
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Lenovo business strategy: Are smartphones the path to success?
Lenovo—a giant among Chinese companies—struggles to find its footing in smartphones
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Internet of Things and the MSME Sector
Given the numerous possibilities which IoT can inspire, many large product companies have already embarked on programs to build IoT compatibility into their existing or new products
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The power of modeling desired behaviour
Dr. Adrienne Boissy, Chief Experience Officer at the Cleveland Clinic, talks about patient experiences and the power of modeling desired behaviour
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Attractive salespeople don't always boost sales
Attractive sales people may actually decrease shoppers' purchase intentions.
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How can the threat of networks be reduced?
A new book says leaders need to develop a deep understanding of the opportunities and threats posed by networks--a "seventh sense."James Heskett invites readers to add their own insights. What do you think?
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Inside the minds of venture investors
Entrepreneurs should understand the finer differences that characterise different investors or investments in different lifecycle stages and prepare accordingly during the fund raising process
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An economist's take on why Parental Leave matters
Business prospers with a paid family leave policy. Here's why