FILA 2025

Rajat and Chirag Arya's 169Pi.ai: AI innovation for Bharat

169Pi.ai was set up after Sam Altman's India visit piqued the brothers' interest in information about India in language models, finding a unique opportunity to do something homegrown versus West-oriented information on the internet

Harichandan Arakali
Published: Feb 10, 2025 10:56:44 AM IST
Updated: Feb 13, 2025 06:02:39 PM IST


(From left) Chirag and Rajat Arya
Image: Amit Verma; Directed By: Kapil Kashyap (From left) Chirag and Rajat Arya Image: Amit Verma; Directed By: Kapil Kashyap

Rajat Arya and his younger brother Chirag Arya, co-founders of 169Pi.AI, were keen observers of what was happening in the world of AI. They already had some experience in building a small software business, having developed a few blockchain solutions for customers in the US.

Events such as OpenAI’s CEO Sam Altman visiting India, in 2023, and the controversy that followed from one of his statements over what it would take to build a large language model piqued the brothers’ interest further. They started to look at how information about India was being portrayed in some of these models, and decided there was an opportunity to do something more desi, versus the West-oriented information on the internet.

That’s what prompted them to start 169Pi about a year ago, Rajat recalls. The name of the startup is inspired by the square of the number 13 and the mathematical constant Pi, which is the ratio of the circumference of a circle and its diameter, he adds.

 “We are focusing on small language models,” Arya says. Computer scientists and engineers talk about software architectures that handle data in chunks of ‘64 bits’ or ‘32 bits’, he points out. The Arya brothers have built a model that represents pieces of data using only 1 bit per unit, which drastically reduces the compute power needed. The trade-off is in terms of accuracy and some other parameters, he explains.

 Such solutions are still very useful for a variety of applications because they offer significantly more affordable options due to the much lower compute power needed.

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An important early user for the Aryas is ISRO, India’s space agency, which is testing out a PDF agent that 169Pi has created, Rajat says.

 “They have tonnes of data which need to be structured. 

So we created a PDF agent for that. So, suppose you dump tens of thousands of files in our program, which we are giving them, it will structure the data with the help of AI,” he says.

The program helps users generate tables, documents, charts and so on. And it can be integrated with other government agencies and departments, he adds.

“The PDF agent stands out by delivering streamlined, explainable AI responses that consistently outperform human capabilities across diverse knowledge-driven tasks,” says a scientist with first-hand user experience of the AI software. The scientist didn’t want to be named as he’s not the official spokesperson of his organisation.

The potential exists to partner startups such as 169Pi to develop “Indian AI” models, the scientist adds.

169Pi’s team of 11 is also developing solutions for the education sector. They are using NCERT textbooks and data to create education material for a handful of state-run schools in Bihar, and Arya hopes that it can be expanded to many more schools.

Rajat Arya (28)

Founder and CEO, 169Pi.ai

Chirag Arya (24)

COO, 169Pi.ai

Artificial Intelligence

(This story appears in the 07 February, 2025 issue of Forbes India. To visit our Archives, click here.)

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