In 2018, the British Herald was relaunched by a young Indian entrepreneur as a news and information platform and there has been no looking back
Some brands are born to stand the test of time, making an impact on people. And the tale of British Herald, a sterling online news and information delivery platform in the UK, is a case in point. It got a magnificent makeover when it was acquired by London-based Herald Media Network Limited, which interestingly, is run by an astute Indian entrepreneur Ansif Ashraf. Since its revamp and relaunch in 2018, there has been no looking back for the portal.
True to its tagline, Where Britain Meets the World, British Herald is the perfect viewfinder for the discerning reader to know what is happening in the country as well as across the globe. It features original reportage, commentary and analysis spanning business, investment, technology, entrepreneurship, leadership and lifestyle and is one of the key players in the global media market. It leverages on its consolidated strengths in the digital media and communication domain, as well as its well-established branding and advertising networks under its flagship’s title. British Herald has expanded its foothold in digital business, blurring boundaries and emerging as one of the leading players in the new digital media landscape. Its office is located in Central London.
Widening its ambit
It is no mean achievement that within a year of launching British Herald, Ansif, who also owns its intellectual property rights, was able to bring out a bi-monthly magazine with the same moniker. It features prominent leaders and change-makers on its cover.
Its debut issue (March-April 2019) featured Russian President Vladimir Putin, one of the most powerful world leaders, on the cover. It was the turn of New Zealand’s charismatic Prime Minister Jacinda Ardern to appear in the next issue. The third issue featured Indian Prime Minister Narendra Modi while the sixth had British Prime Minister Boris Johnson on the cover and that issue was launched by the Conservative Party leader himself. The e-magazine is available on Magzter, Amazon Kindle and Issuu and each issue is catalogued in the British Library.
British Herald paid tributes to George Floyd, a Black man who was fatally strangulated by a White police officer in the US, and condemned racism in a unique way by printing its July-August issue in dark mode. Perhaps, it is the first e-magazine in the world to come out with an edition by a bold swapping of colours.