3. Attract investors for startup financing
The company"s CEO, Anastasia Denisova, underlines that the team has been attentive to its media coverage since its launch in 2022. The brand specifically focused on market research, analytics, and real estate price forecasts based on data and insights gathered by the Realiste AI algorithm. That strategy paid off: reports published by top-tier regional media outlets, including Arabian Business, Khaleej Times, and Fast Company ME, helped establish Realiste as the leading expert on the market. “As we help real estate investors to make smart decisions and maximize their returns, it was crucial for us to become a benchmark in the niche," explains Anastasia.
Becoming a household name in the local industry is not the only result PR brought to Realiste. Publications also helped the brand score partnerships with the region"s prominent construction companies, VCs, and investment funds. “Thanks to PR, we attracted more than 10 business leaders to our advisory board and found partners and investors for a joint venture in Saudia Arabia." Particularly, Realiste leverages increased media visibility to secure funding from individual investors starting at $500,000.
4. Showcase your innovations
PR communicates your technology or solution in a clear, customer-oriented way
It builds a comprehensive narrative around your business know-hows to make them appealing and desirable.
Nomax Therapeutics is an amazing case of a forward-thinking biotech brand that is leveraging PR to bring value to people. The company’s founder Max Temnik has invested in the development of a breakthrough scientific technology that’s bound to change the way we treat Parkinson’s disease and other conditions. Temnik is testing Parkison’s treatment based on the patented approach of isotope-selective modulation of the immune system.
The technology has completed Phase 1 clinical trials with astonishing results, demonstrating both safety and efficiency in treating the condition. However, Max Temnik has faced reluctance and skepticism toward his new approach from the scientific community, big pharma, and regular audiences.
“That’s often the case with new treatments and technologies in biotech. People tend to fear what they don’t know. That’s why we needed a reliable channel to familiarize consumers with our innovations and tell them about their value," explains Max.
PR became this channel for Nomax Therapeutics. The company is working on refining its brand narrative that generates interest in scientific and general public circles alike, publishing articles about the progress of trials, telling readers more about the technology, and more. PR is also helping the brand establish a stronger presence in the space which will benefit the company in the long run.
5. Bring forward your ethical values and brand philosophy
Do you genuinely care about a certain cause? Does your business solution help address any social issues or improve people’s lives? Tell your audiences about it! They will listen, relate, and trust your business.
Abroad.legal is a startup whose core philosophy is to help people start a new, better life by finding a job abroad and facilitating visa sponsorship. The company regularly collects customer feedback and uses it to deliver real value to clients.
Abroad.legal actively uses PR and engages all of its communication channels, including social media, to share useful tips with relocating individuals and professionals or post relevant vacancies around the world. You might find a lucrative IT job posting in the USA or Canada through a simple Instagram post or get advice from European employment lawyers in a Reel. Abroad.legal is planning to expand its media presence and bring even more value to those seeking relocation and immigration.
The pages slugged ‘Brand Connect’ are equivalent to advertisements and are not written and produced by Forbes India journalists.
First Published: Apr 26, 2023, 10:52
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