Go-MMT skyrockets its hotel partner engagement by 20% with WebEngage's help
Indian OTA giant, GO-MMT, partners with WebEngage to strengthen its supply-side engagement and increase its MAU's by 1.3X through highly-personalized user experiences
.png "Go-MMT skyrockets its hotel partner engagement by 20% with WebEngage's help")
Go-MMT, a household name in the Indian OTA space, has reported a 20% boost in its hotel partner engagement by creating seamless, cross-channel user journeys through WebEngage - a full-stack marketing automation platform.
A joint entity of MakeMyTrip and the Ibibo group, Go-MMT has an extensive portfolio of 3 powerful consumer brands – MakeMyTrip, Goibibo and redBus. The brand serves over 4 billion searches every day for flight, hotel, train, bus and car bookings by its end users.
Go-MMT has introduced a separate platform called InGo-MMT for the supply side of the business. InGo-MMT enables hotel partners to list and manage their property inventory, pricing, promotions, and other hotel-specific content.
The brand aimed to deliver consistent and inspirational experiences across the board by enabling the hotel partners to distribute their properties through InGo-MMT and communicate with the end-users in realtime. However, this proved to be extremely challenging to deploy for Go-MMT. After a year’s hardship of managing the communication with the hotel partners manually in silos, Go-MMT decided to integrate InGo-MMT with WebEngage’s marketing automation platform.
“We started leveraging WebEngage for our demand-side platform, Goibibo and experienced significant value in it. That prompted us to leverage it for our hotel partner platform as well,” confirmed Vikalp Sahni, Co-founder, and CTO at Goibibo.
Since then, Go-MMT has effectively managed the entire lifecycle of the hotel partners through highly contextual, behavior-oriented campaigns across channels like email, SMS, web, app push notifications and in-app messages. WebEngage assists Go-MMT in having a unified view of each of its hotel partners and building re-engagement programs using a wide range of features available in WebEngage.
“We can simply create various user segments with WebEngage. In the case of our international hotel partners, while creating a journey, we can configure that the communication should be triggered to a particular user in his/her specific time zone. This has tremendously uplifted the relevancy of our campaigns giving a 20% boost to the property listings,” elaborated Siyaram Gupta, Product Manager at Goibibo.
