Jitendra Goyal: The man whose brand Dormak made doors fashionable and exclusive
Dormak won the Quality Mark Trust Award in 2015 because of this, and the same year
As per the age old adage, “The doors of opportunity are always open for people who have the vision.” This is absolutely true for people like Jitendra Goyal, a visionary who saw the opportunity beyond the closed minds of people who told him that making doors does not suit entrepreneurs.
“While many laughed at my vision, I knew there was a lacuna in the market. I believed that every person is sentimental about his home and its main door is what makes the first impression. So naturally, one would want the very best door to suit his home, the owner’s personal preferences and budget. That is the belief that pushed me to pursue my dream and Dormak was born,” shared Jitendra Goyal, Founder and Managing Director of Dormak Interio Pvt. Ltd.
Jitendra Goyal saw an immense opportunity in providing value added and premium doors to customers. He established his brand, Dormak, in 2008 with full confidence that his conviction will prove right. He started with a team of 10 people and installed a capacity of production for 3000 Doors per year in a rented place of 1500 Sq mtr.
“In just a couple of years, Dormak became popular due to the premium quality and finish that every Dormak door has. I personally ensured that there was no compromise on quality whatsoever. The progress was faster than even what I had anticipated and in 2010, I established another plant for PVC Membrane doors. Our staff strength also swelled to 50,” shares Goyal.
The demand for Dormak doors kept swelling too and so did the appreciation for the doors’ quality. Goyal soon started an ultra-modern manufacturing plant spread across 12,000 Sq.m. Area with one Hot press and other facilities in 2011. He kept his focus on maintaining quality while expanding the reach of his brand across several states.
“In 2014, we again expanded Dormak’s operations and installed two more presses. This took the total installed capacity to 15,000 doors per year. Our manufacturing unit worked to full capacity and still there was more unmet demand for Dokmak doors. We now had several big customers who were placing repeat orders with Dormak and even booking several months in advance,” says Goyal talking about the growth of Dormak.
