Fondly nicknamed as SG and MG, industry peers identify them as an unstoppable force
The highly motivated and entrepreneurial Gandhi Brothers - Sumit Gandhi, Chairman of ABEC and his younger brother Manish Gandhi, COO and Co-founder. There are many businesses run by siblings and Gandhi Brothers’ ABEC is yet another success story of a sibling duo that is thriving in the exhibition industry space, and how!
Fondly nicknamed as SG and MG, industry peers identify them as an unstoppable force and their company ABEC is synonymous with leadership and success in the Indian exhibition industry. The brothers left behind lucrative careers in finance and engineering respectively to achieve their dreams of building a business empire, which has on its way to the pinnacle also been instrumental in defining the exhibition industry in India.
With learning acquired from the family-owned business, which included strategic thinking and an absolute focus on customer satisfaction, the brothers ensured that the business grew exponentially within a short span of time. Headquartered in Mumbai, ABEC also has offices in Bengaluru and Delhi and staffs more than 400 employees churning out quality expos, in diverse segments, all round the year.
Transforming from their formative years, commissioning small confex events in the Oil & Gas sector, to finding the niche, figuring out the “what, why and where” and evaluating strengths and weaknesses of competition, ABEC today organizes more than 20 exhibitions in a year in forte segments such as Jewelry, Security, Pro-Audiovisual, Health & Fitness and the flagship architecture and design expo – ACETECH.
“We started our journey with ‘Times Glamour’, though the Oil and Gas property was already going on. In 2004, we launched education, property and security and followed it with architecture and design in 2006. Today we do about 20 trade fairs in a year, making us the largest home-made indigenous exhibition company in India,” says Sumit Gandhi.
Reiterating, Manish Gandhi says, “I started in the industry in 2002 and it’s now been 17 years of creating new concepts, developing ideas, marketing and selling them on various platforms. Though being the biggest in India was not our target when we started out, it did become the eventual goal when we kept growing and adding portfolios.”