Branding, marketing communications and marketing technology firm Think North Consulting is named India’s Most Admirable Brand 2021
Think North Consulting works as marketing strategists and brand consultants to some of the most admirable, impact-driven companies and organizations. Today, Think North Consulting has been named ‘India’s Most Admirable Brand 2021’ themselves.
Since its inception in 2019, Think North Consulting has largely attracted and aligned itself to brands that create the biggest impact — both in India and globally. They work to craft a brand identity for these organizations, establish their digital presence and spread awareness about how they are making a socio-economic difference. Today, Think North Consulting’s portfolio of clients include some of the biggest names in the impact space — be it organizations that further the cause of women leadership, brands that develop clean technology to deliver safe water, companies that promote sustainable practices or firms that leverage AI innovations to create quality housing solutions for all.
‘Upwards, onwards, inwards’
This ethos describes Think North Consulting’s brand journey perfectly. The firm’s founder Anuradha Agarwal set up the firm back in 2019, at a time when she was navigating certain upheavals in her life. Her journey of introspection and self-reflection prompted her to lean in to her strengths. Her strategic planning capabilities and acute media intelligence had already led to Anuradha being recognised as one of the country’s Top 3 marketers under 30, being a Young Lions Finalist in 2018 and 2019, as well as a Young Spikes Finalist in 2018. Having completed an advanced program in AI-Powered Marketing from IIM-Calcutta, she had also developed extensive know-how in marketing technology.
Now, she combined these strengths at Think North Consulting — a digital consulting, marketing communications and marketing technology firm, which takes its name, its values and its very mission from this idea of charting out a course that goes upwards, onwards and inwards.
In its early days, Think North Consulting functioned with a skeleton crew of trusted team members and a handful of clients who offered their unwavering support. Just like any young firm, their nascent days were a whirlwind of activity — pitching for clients, delivering work, and handling the logistical aspects of a new business. But through it all, Anuradha and her team always maintained a strong focus on constantly educating themselves, updating their skills and developing their industry knowledge. All that effort started paying off, and by the beginning of 2020, Think North had carved out a space for itself as a brand consulting firm that goes the extra mile to drive results.