There is no teeka on Ekta Kapoor’s forehead. There are traces of orange where the sacred streak used to be. It is surprising to see the once reigning queen of Indian television without her spiritual trademark.
Kapoor is no longer that capricious. “We’ve taken very strong calls that no last minute changes needed. If the script needs to be rechecked, then the script head, who we have now, rechecks the script after we write. No longer am I that involved with any one show that I’m making these night calls and changing everything.”
Can They Pull It Off?
Only a few channel executives are ready to talk about Kapoor, that too on the condition of anonymity. They say they believe in her creative ability and are sure she would make a strong comeback. Analysts, however, are sceptical and have downgraded the stock. In particular, they don’t like the company’s plan to invest Rs. 130 crore in making films and Rs. 20 crore in new media. “The big investments in films and new media will lead to further wealth erosion,” says Anand Shah, media analyst at Mumbai brokerage Angel Securities.
(This story appears in the 05 March, 2010 issue of Forbes India. To visit our Archives, click here.)
Plz.Ekta start KYPH-2 with Iqbal Khan as a rockstar Angad and Neha Bamb as a Kripa. I am dying to see this show again with same cast and same Character with different musical love story.
on Jun 4, 2011I was regularly watching her shows. However when she started drifting the story with two husbands, killing the main actor and he then comes with new appearance - all these things were poor show in Indian culture. Indian Hindu culture never believes in flirting and having affairs at any cost leave some rare examples of perverted category of people. See now the serial like Yeh Rishta Kya ....... a family story depicting moral values in family bindings and problems. Ekta went very far away from telling the morals to people rather depicting the case as normal for Indian culture. This was the main reason for her fall. You can not take some exceptions and prolong it as a serial which is watched by families together. Kis Desme Nikla Hog Chand.... another good starter failed to show its strength later by killing Prem in fire accident and Keer again meets her etc.. were overdose for a serial. It appears arrogance came on her way as you narrate the employees version, as there was no consultative process in tracking people expectations while progressing and matching or exceeding the mass expectation is very important to hold the market share. It is a good lesson which MBA's can take it as a case study as many people wasted their time blaming TV as an idiot box just because of immature behavior of production people brining changes which can not be accepted in Indian Culture.
on Jul 26, 2010Very interesting. from being a man basher to a sensible softie. Kudos is all i have
on Feb 23, 2010Hello..good article..but..way too glorified...doesnt show research..shows that you have written what you were told to write...but like yr writing style..give us something that you have done on your own...
on Feb 23, 2010Very well written article..more more we want more...gives a good insight into the direction in which the org is headed.
on Feb 23, 2010I think this is for real, good writing. But don't you think you (Forbes India) is being used to make money for Ekta. This will get back her investors and many other people willing to work which was not there due to her attitude.
on Feb 24, 2010Truly, a wonderful reading. She is on the way to become a role model for young entrepreneurs to cultivate humility needed along with fire in belly to reach the top.
on Feb 26, 2010