Forbes India 30 Under 30 2023

Forbes @ 100: How the brand's logo changed over a century

Forbes logo's evolution, annotated by a typography legend

Published: Nov 7, 2017 07:06:45 AM IST
Updated: Nov 7, 2017 09:59:58 AM IST

A magazine’s logo is its identity, beckoning the reader from the newsstand—or mail pile. In the case of Forbes, it also represents three generations of family stewardship. So what’s in a name? Forbes asked legendary art director Roger Black—a co-founder of the Font Bureau who has designed (and redesigned) countless magazines, including Rolling Stone and Esquire—to evaluate 100 years of Forbes typography, from pre-war swashes to post-millennial serifs.

Forbes @ 100: How the brand's logo changed over a century

Check out our Festive offers upto Rs.1000/- off website prices on subscriptions + Gift card worth Rs 500/- from Eatbetterco.com. Click here to know more.

(This story appears in the 10 November, 2017 issue of Forbes India. To visit our Archives, click here.)

Post Your Comment
Required
Required, will not be published
All comments are moderated