Four shy techies fascinated by the capital markets wanted to make financial services in India easy and accessible. Just like what ecommerce did worldwide, they wanted to make investing hassle-free. That was seven years ago, when mutual funds penetration in Indian households was minimal and the monthly inflow of systematic investment plans (SIPs) was still below ₹5,000 crore.
(This story appears in the 08 March, 2024 issue of Forbes India. To visit our Archives, click here.)