What once ran smoothly on horsepower, steel and combustion is now being dismantled and rewired for a future that demands silence, sustainability and sentience, the managing director of Tata Motors Passenger Vehicles writes
Amidst global economic volatility, rising geopolitical tensions, and the urgent call for climate action, mobility is being redefined in fundamental ways.
Illustration: Chaitanya Dinesh Surpur
The global automotive industry stands at a pivotal moment. After over a century of incremental evolution, we are now witnessing a true revolution—one that is reshaping not only the technologies that power mobility, but also the very way in which it is conceived, delivered and experienced. Amidst global economic volatility, rising geopolitical tensions, and the urgent call for climate action, mobility is being redefined in fundamental ways. What once ran smoothly on horsepower, steel and combustion is now being dismantled and rewired for a future that demands silence, sustainability and sentience.
Technologies once considered futuristic—such as Advanced Driver Assistance Systems—are becoming mainstream. Consumers are increasingly embracing features like adaptive cruise control, lane-keeping assistance and automatic emergency braking. By 2030, software is expected to account for up to 30 percent of a vehicle’s value, up from 10 percent in 2020, according to McKinsey & Co. As these technologies mature, they will redefine safety standards and revolutionise the way mobility services are delivered and consumed.
Also read: Automotive innovation led by electrification, digitisation, hyper-personalisation: Santosh Iyer
(This story appears in the 30 May, 2025 issue of Forbes India. To visit our Archives, click here.)