Struggling US truck maker Nikola's hydrogen-powered rigs are now winning over drivers. Now to tackle how to fuel them
A hydrogen-powered Nikola Tre semi truck fuels up at one of the company’s mobile stations in Long Beach, California
Image: Forbes Via Alan Ohnsman
Nikola has had a rocky few years. The Phoenix-based electric truck maker worked to survive the reputational harm and share price crash that resulted from the lies of its founder Trevor Milton (which earned him a four-year prison sentence). It was forced to recall hundreds of its first electric semis to fix batteries at risk of catching fire. But since it began shipping hydrogen-powered big rigs late last year, things are turning around.
“It’s a good truck. Feedback from the drivers, the fit and finish, it’s just superlative,” says Jim Gillis, president of the Pacific region for IMC Logistics, which has hundreds of semis hauling thousands of loads in and out of the Southern California ports of Los Angeles and Long Beach daily. “It’s referred to in our fleet as the Bentley of trucks.”
Collierville, Tennessee-based IMC, which specialises in hauling loads between ports and warehouses, is among Nikola’s earliest customers, operating 50 of its hydrogen Tre FCEV trucks right now with another 50 on order. And drivers, even those wary of the truck’s old-school, “cab-over” chassis, are getting on board quickly, he tells Forbes.
“When you first put a driver in front of it, that whole cab-over design, kind of like a late ’70s model-looking truck, they’re very apprehensive. But once they climb into it and go on one trip they don’t want to go back. The user experience is just great.”
Drivers love it because the Nikola model is vastly quieter than a diesel big rig and lacks its telltale vibration—and the dirty exhaust. The hydrogen truck also uses regenerative brakes that capture friction from stopping and deceleration, so even the loud airbrake noise of conventional trucks is gone. It’s got nearly double the usable hauling range of a battery-powered semi and refueling takes about 20 minutes versus hours of plug-in time. But there’s a downside: Because this technology is so new, there’s virtually no fueling infrastructure yet and the cost of hydrogen fuel is at least double that of diesel.
(This story appears in the 21 February, 2025 issue of Forbes India. To visit our Archives, click here.)