Inspired by the 2001 Bollywood film "Asoka," starring Kareena Kapoor, the Asoka makeup trend involves makeup artists, content creators and influencers dancing to the tune of one of the film's songs, "San Sanana," while recreating beauty looks inspired by traditional Indian weddings
The #Asoka hashtag has more than 100,000 posts on TikTok. Image credit: Photography jharnabhagwani / TikTok