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Samidha graduated with a bachelor's in mass media from Sophia College, Mumbai, right before joining Forbes India, where she writes about various startups across industries. She also works on News by Numbers—a format of storytelling through infographics. In addition, she's part of the web team that manages social media and organizes various annual events for the publication. Samidha is a film buff and enjoys all kinds of cinema-from cringy Bollywood flicks to the poetic works of Tarkovsky.