When amazon launched the kindle in 2007, book purists bemoaned the imminent demise of print. Yet far from heralding a publishing apocalypse, ebooks have been adopted only gradually despite their affordability. Although half of us adults own a tablet or ereader, ebooks make up only an estimated 23 percent of the $35 billion industry—and Pew Research reports that just 4 percent of Americans are ebook-only.
(This story appears in the 20 March, 2015 issue of Forbes India. To visit our Archives, click here.)