As part of a branding initiative, Oberoi Hotels now has a new brand identity where is now focusing on its guest experience. It has now been renamed to “Oberoi Sun”, which according to the Oberoi Group means the warmth, energy and sense of well-being of its guest experience. The focus on the guest experience is something that the group has had its focus on since the first hotel was set up in the 1930s, according to Mr. P.R.S. Oberoi, Executive Chairman, The Oberoi Group.