Some of the most fascinating topics covered this week are: Lifestyle (Learning, growing and thriving in adversity), Investing (ESG at a tipping point), Technology (Long-tail problem in AI; How India became a hack-for-hire hub) and Geopolitics (China has blown its historic opportunity)
Image: Shutterstock
At Ambit, we spend a lot of time reading articles that cover a wide gamut of topics, ranging from zeitgeist to futuristic, and encapsulate them in our weekly ‘Ten Interesting Things’ product. Some of the most fascinating topics covered this week are: Lifestyle (Learning, growing and thriving in adversity), Investing (ESG at a tipping point), Technology (Long-tail problem in AI; How India became a hack-for-hire hub) and Geopolitics (China has blown its historic opportunity)
Here are the ten most interesting pieces that we read this week, ended July 31, 2020-
1) A Framework for Learning, Growing and Thriving in Adversity [Source: TEDxGateway; YouTube]
In this pandemic, most people our concerned about losing their jobs. And those who have are worried about losing them or pay cuts. In such a situation what should one do to gain edge and advance in their careers? In this webinar, Ralph Simon (founder, Mobilium Global) moderates a chat with Saurabh Mukherjee (founder and CIO, Marcellus Investment Managers) and Anupam Gupta (Investment Research Consultant), wherein they discuss their upcoming book and take some interesting questions.
India’s economy has tripled in size over the past twenty years. And yet, the generation that propelled this growth is facing rising levels of stress and depression. Furthermore, the new generation entering the workforce today dreams big but faces a highly competitive work environment. How can both these generations fire on all cylinders and lead fulfilling lives? Mr. Mukherjee and Mr. Gupta attempt to answer this question by using the principles of simplicity, specialization, creativity, and collaboration.
They talk about their upcoming book The Victory Project: Six Steps to Peak Potential, and offer gems of advice and examples to lead a successful and happy life. They explain the Simplicity Paradigm, which consists of 3 layers: 1) Specialize, simplify, spiritualise, 2) Clutter reduction, Creativity and memory, collaboration, 3) This is the result of all the six points of the above layers. On staying positive in current pandemic, they say the key is to have a routine. Mr. Mukherjee says that the central to success is building a routine. Mr. Gupta says that simplification in life has been forced on us in this lockdown, and meditation and decluttering is the key. They also suggest reading extensively to gain an edge.
2) Understanding and shaping consumer behavior in the next normal [Source: mckinsey.com]
The current pandemic is unique for the world. Many are struggling to cope up with their daily routine in this crisis. People no more can go to gym, shopping malls, social gatherings, etc. Such disruptions in daily experiences present a rare moment. The Covid-19 crisis has caused consumers everywhere to change their behaviors—rapidly and in large numbers. In the United States, for example, 75% of consumers have tried a new store, brand, or different way of shopping during the pandemic. Even though the impetus for that behavior change may be specific to the pandemic and transient, consumer companies would do well to find ways to meet consumers where they are today and satisfy their needs in the post-crisis period.
In such a situation, the following five actions can help companies influence consumer behavior for the longer term: 1) Reinforce positive new beliefs: Companies that attempt to motivate behavioral change by ignoring or challenging consumers’ beliefs are fighting an uphill battle. When consumers are surprised and delighted by new experiences, even long-held beliefs can change. 2) Shape emerging habits with new offerings: Companies can nudge consumers toward new habits through product innovation. For instance, the Covid-19 crisis has spurred consumers to become more health oriented and increase their intake of vitamins and minerals. Companies like Unilever are pushing such products.
3) Sustain new habits, using contextual cues: To help turn behaviors into habits, companies should identify the contextual cues that drive the behaviors. For e.g., more consumers are keeping hand sanitizer and disinfecting wipes near entryways for easy access and as a reminder to keep hands and surfaces clean. 4) Align messages to consumer mindsets: The quality of a company’s communication and its ability to strike the right tone will increasingly become a competitive advantage. McKinsey’s consumer-sentiment surveys show that consumers are paying closer attention to how companies treat their employees during this crisis—and taking note of companies that demonstrate care and concern for people. 5) Analyze consumer beliefs and behaviors at a granular level: Only monitoring product sales alone won’t help. Companies must also conduct primary consumer-insights work, with a focus on identifying changed behaviors and associated changed beliefs and motivators to get a comprehensive picture of the changing consumer decision journey.
3) ESG at a Tipping Point [Source: CFA Institute]
ESG investing has been gaining prominence lately. Amid the market turmoil of 2020’s first quarter, some predicted that ESG would be exposed as a bull market luxury: “Sustainability” is easy to champion during boom times, but when markets plunge, priorities like securing retirement savings dominate investors’ hierarchy of needs. ESG has defied the naysayers by continuing to attract capital in 2020. According to Morningstar research, mutual funds and exchange-traded funds (ETFs) designated as sustainable attracted $46 billion of inflows in the first quarter, in contrast to the several billion in net redemptions suffered by the overall fund universe. More than 80% of sustainable assets are in Europe. But ESG-oriented funds in the United States attracted record inflows in the first quarter, surpassing their previous record set in the fourth quarter of 2019.
Investor preference for passive, index-tracking strategies has carried over to ESG. This trend has been most pronounced in the United States, where index funds and ETFs captured 80% of sustainable flows in the first quarter of 2020, up from 60% in 2019. In February, Morningstar Indexes published research examining the risk profiles of its ESG-screened equity benchmarks. They found that 72% of the ESG indexes held up better than their broad market parents for the five-year period through year-end 2019. Research by Morningstar and others, across indexes and funds, has found that companies that score well on ESG also tend to exhibit higher profitability and stronger balance sheets, which make them more durable during times of market stress.
Efforts to bolster reporting and standardize ESG corporate disclosures will improve the company-level data that is the fundamental building block of portfolio construction. As the new normal of the post-pandemic world takes shape, there’s little doubt that ESG investing will grow in importance. Not only are sustainable assets likely to increase, but the materiality of ESG issues will be more widely accepted.