Some of the most fascinating topics covered this week are: Economics (Some key insights into customer businesses), Lifestyle (What happens when mental-health issues get in the way of work), Technology (The woman who will decide what emoji we get to use; All's fair game for Ransomware 2.0), Community (The story of Japan's 'untouchables') and Podcast (Ray Dalio on how should the rich be taxed most effectively)
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At Ambit, we spend a lot of time reading articles that cover a wide gamut of topics, ranging from zeitgeist to futuristic, and encapsulate them in our weekly ‘Ten Interesting Things’ product. Some of the most fascinating topics covered this week are: Economics (Some key insights into customer businesses), Lifestyle (What happens when mental-health issues get in the way of work), Technology (The woman who will decide what emoji we get to use; All’s fair game for Ransomware 2.0), Community (The story of Japan’s ‘untouchables’) and Podcast (Ray Dalio on how should the rich be taxed most effectively).
Here are the ten most interesting pieces that we read this week, ended June 12, 2021.
1) The Economics of Customer Businesses [Source: Morgan Stanley]
In this paper, the authors, Michael J. Mauboussin and Dan Callahan, focus on the customer as the basic unit of analysis. The idea of customer lifetime value (CLV) has been around for decades. CLV equals the present value of the cash flows that a customer generates while they are engaged with the firm minus the cost to acquire the customer. The rise of digitalization in the economy has allowed companies to gather unprecedented amounts of data on their customers and their behavior, permitting an assessment of overall value based on granular statistics. These tools are extremely valuable, but areas of potential improvement remain. The first is the introduction of more sophisticated statistical models to predict revenue through customer acquisition, churn rate, purchase frequency, and basket size. The second is a reckoning for all costs that allow the model to go from revenue to shareholder value.
The authors discuss the key elements of customer-based corporate valuation (CBCV), including customers, revenues, and costs and show how to model them using a cohort model. The accuracy of the inputs varies based on the information companies share and whether the business is based on subscriptions or non-subscriptions. But in any case, a thorough understanding of the model prompts the right questions. They also review some strategies companies can pursue to create consumer or supplier surplus. The important point is these strategies can avoid actions that are zero sum, where the company benefits at the expense of its customers or suppliers.