Arun Kumar, Chief Data and Technology Officer of Interpublic Group (IPG), makes a plea to all marketers to stand up and talk about the value of marketing, otherwise, people are "going to dub you ‘the next tobacco’." He elaborates that in a world where data privacy is a concern, marketing is getting a bad name. According to Kumar, advertising is seen as manipulation rather than free speech of a brand. He says a part of the fault is a lot of marketers don’t talk about what they do and why advertising is valuable.