Google is on track to proceed with their planned removal of third-party cookies in the second half of 2024. The Privacy Sandbox proposals for the Web which will phase out these trackers are in various stages of the development process. Google committed to design, develop and implement these proposals, largely taking into account, specific criteria agreed with UK’s Competition and Markets Authority (CMA) with a commitment that these proposals will apply in the same way to Google’s advertising products as to products from other companies.