Conny Braams, chief digital & commercial officer of Unilever, said marketers have a huge role to play in terms of sustainability
(L-R) Raja Rajamannar, chief marketing and communications officer, Mastercard; Conny Braams, chief digital and commercial officer of Unilever
Sustainability in the context of brand partnership is a field where collaboration should take place instead of competition, said Conny Braams, chief digital and commercial officer of Unilever.
“Sustainability drives more growth, and brands that are considered by consumers to make a positive impact on climate grow much faster,” said Braams, who started her Unilever journey 33 years ago and was recognised as Global Marketer of the Year 2021 by the World Federation of Advertisers (WFA).
Braams, whose career has taken her to Spain, Singapore, Africa and the Middle East, spoke to Raja Rajamannar, chief marketing and communications officer and president of healthcare business at Mastercard, on short-term growth, long-term resilience and sustainability at Cannes Lions this year.
“Sustainability is a field we should not compete on. We need to make this field available for anyone in this industry. Marketers here have a huge role to play,” Braams said.
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