What's buzzing in influencer marketing and the creator ecosystem? What's the next big thing coming down the line? Catch the big trends and hot topics in our weekly shorts
The Facebook audience in India primarily comprises males accounting for 72.02 percent of the total audience base, and female users stand at 28.01 percent. Millennials (26-39) are the most active user base, winning over 55.16 percent of space. Further, GenX aged 40 to 46 plus occupy 14.58 percent of active users. Image: Shutterstock
The proliferation of platforms and formats like short-videos have changed the influencer marketing game for marketers, brands and creators. In this fast-evolving space, keep up with the big trends and hot topics that matter in Storyboard18’s Weekly Shorts in collaboration with affable.ai, an end to end AI-powered influencer marketing platform. Track how creators, communities and brands are engaging with users and disrupting marketing to get a sharp and fast insight into present and future trends.
As per our Facebook India report 2022 the volume of content created by influencers in India in the past year, Facebook's largest market fell by 62.7 percent. Despite losing some of its appeal to Gen Z, the platform is still a favourite among people above 30 years. Numerous factors, including inclination towards YouTube and Instagram, user interface issues, and privacy concerns, might be attributed to the decline in Facebook's popularity.
But data suggests Facebook influencer marketing can be highly relevant if the brand's target audience is over 30 years. Since the platform has the highest concentration of influencers across all categories, marketers may still use Facebook to strengthen their influencer marketing campaigns.
The Facebook audience in India primarily comprises males accounting for 72.02 percent of the total audience base, and female users stand at 28.01 percent. Millennials (26-39) are the most active user base, winning over 55.16 percent of space. Further, GenX aged 40 to 46 plus occupy 14.58 percent of active users. Hence, the platform can be ideal for brands if their target audiences are Millennials and GenX, whose proportion is higher on Facebook than other social media giants. Besides, GenZ comprises 30.25 percent of the total users.
Also read: Why every business needs a digital marketing agenda