Brands and consumers take a shine to the greener, pocket-friendly option to naturally-mined diamonds
A CVD diamond (left) is composed of 100 percent carbon and is nitrogen free. It has more shine and brightness than a mined diamond (right)
Image: Courtesy Limelight Diamonds
In 2015, after her return from London, investment banker Pooja Sheth was scouting for an opportunity to start her entrepreneurial journey in India when a meeting with Bakul Limbasiya, a leading manufacturer of lab-grown diamonds, provided her with a direction and purpose.
Surat-based Limbasiya, one of the pioneers in the use of Chemical Vapour Deposition (CVD) technology in India, has been instrumental in shaping the lab-grown diamonds industry in the country. With huge production volumes, he proved to the world that India need not just limit itself to cutting and polishing diamonds, but can also become one of the largest producers of diamonds, that too those of the finest quality. Sheth was blown away by the technology being used to grow diamonds using the CVD technique. The reactors for it had been developed indigenously and made completely by Limbasiya and his team. Besides understanding the entire process, she felt she wanted to bring this story to the consumer because she saw a big opportunity in finding a market for diamonds made in labs in India. Sheth launched her lab-grown diamond-studded jewellery brand Limelight in 2018.
Less harsh on the environment and at least 50 percent cheaper, lab-grown diamonds are increasingly finding favour among consumers, especially millennials looking for greener and affordable options.
(This story appears in the 04 June, 2021 issue
of Forbes India. To visit our Archives, click here.)