While the entertainment industry has been under the microscope because of the strike, many industries are facing challenges brought on by new technologies, specifically AI
One of the biggest concerns about AI is that it will lead to widespread job displacement.
Image: Shutterstock
The entertainment industry – much like many other industries – is undergoing a significant transformation driven by a massive influx of advancing technologies. These technologies are creating new opportunities for content creators, talent, producers, studios, and other professionals, but they are also raising new challenges and concerns, as highlighted by the recent Hollywood strike.
For more than 100 days between May and October, the Writers Guild of America (WGA) – which represents around 11,500 screenwriters – joined by the Screen Actors Guild – American Federation of Television and Radio Artists (SAG-AFTRA) were on strike over a labor dispute with the Alliance of Motion Picture and Television Producers (AMPTP). While there were concerns over wages, residuals, and benefits, one of the biggest concerns was and is the use of AI to create content and the ownership of digital rights.
As a producer and content creator as well as an executive for one of the top management agencies that represents many celebrities and estates, I have a unique vantage point on this topic and can see the many nuances of the matter.
[This article has been reproduced with permission from Knowledge Network, the online thought leadership platform for Thunderbird School of Global Management https://thunderbird.asu.edu/knowledge-network/]