Startup Fridays S4 Ep8: Nishchay Ag's plan to stay scrappy, be shameless and build a Zoho at Jar

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In this episode, Nishchay Ag, co-founder and CEO of Jar, talks about how there is a massive addressable gap in India's middle class with financial products that go beyond the top 30 million that everyone is targeting. Nishchay talks about how he and his friend Misbah Ashraf went from a few WhatsApp group pilots to 10 million users at Jar, in just two years, helping people save money by investing in gold, every day. With close to $65 million in funding, Jar is changing how millions of small-town Indians save, one user at a time