Never judge a book by its cover. That’s an adage that perhaps doesn’t quite apply to magazines. Or else, we wouldn’t agonise the way we do over our cover designs. Ask Anjan Das, our new Design Director. We threw him a creative challenge when he joined us a month ago, to create a cover that would help us communicate the proposition, simply and yet with enormous newsstand impact. Anjan, who hails from a family of incredibly talented designers, went to work on a range of approaches. He churned out an interesting array of options (check out his blog post ), many of them based on a smart use of typography.
(This story appears in the 18 November, 2011 issue of Forbes India. To visit our Archives, click here.)