The media and entertainment businesses have never been as seriously impacted as in the last fi ve years, thanks to the digital and social media revolution. It is still print publications and TV which hold pride of place in terms of advertiser perceptions and revenues, but a signifi cant part of the conversation relating to what is written or broadcast in mainstream media happens in the digital space, on platforms such as Twitter, Facebook, YouTube, et al. So much so that it is no longer
clear where mainstream ends and social media take over.
(This story appears in the 15 November, 2013 issue of Forbes India. To visit our Archives, click here.)
Twitter is a great leveller for vast majority of populous, who didn\'t have an opinion so far. What TV gave was view from intellectuals stand point, often the panel is selected based on the bias of the anchor, editor or the channel owner! But with twitter millions of people have been able to make their voice reach to the anchors, celebrities and intellectuals in subtle but influential way. Each person has an opinion and wants to influence others with his opinions. Twitter has been able to make the voice of man in his home reach the TV studios!
on Feb 25, 2014