INSEAD
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Comparison shopping in the age of information overload
When consumers try to estimate a product specification, their best guess depends on whether they believe that they forgot this information or that they were never exposed to it.
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How to appease your customers after your algorithm rejects them
No one likes to hear "computer says no". But there may be more ways to be transparent about algorithm-driven rejections than you think.
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The tension-filled world of luxury consumption
Recent research highlights how luxury consumers are pulled in different, often contradicting directions
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Why putting your phone away isn't the answer
Interaction on social media during an event increases our enjoyment in the moment and beyond.
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The post-Covid future of "everything as a service"
The tough lessons of 2020 will provoke two major developments in B2B, having to do with technology and people
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How the discomfort of paradox can unlock creativity
The transformative power of holding the tension of opposites and learning to live with contradiction
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Six tools for turning your ideas into reality
From finding the right analogy to tapping into FOMO, learn how to sell your ideas to potential supporters.
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"Too Elevated": Raf Simons's troubled stint at Calvin Klein
A short-lived partnership between the sprawling American brand and the celebrated Belgian designer highlights the importance of fit in all its forms
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How technology threatens mental health – especially if you're inauthentic
When the personality you show the world doesn't match your true self, it can sap the energy you would otherwise need to deal with technostress
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How Netflix finds innovation on the edge of chaos
How did a DVD-by-mail company transform itself into a leading global entertainment brand? By rejecting mediocrity, embracing negative feedback and turning hierarchy on its head