INSEAD
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Why advertising safety isn't safe
Providing information that signals safety or quality may have a negative impact on sales, if it draws consumers' attention to product safety risks
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The strategic science of delayed compliance
No company is above the law, but some firms are allowed much more time in complying with it.
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Geolocation is changing the retail business model yet again
And maybe that's why Amazon is moving into bricks-and-mortar
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Making digital marketing strategy work
Three fundamental principles are at the core of successful digital marketing campaigns
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Attractive salespeople don't always boost sales
Attractive sales people may actually decrease shoppers' purchase intentions.
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The limits of social media engagement
When brands reach a certain number of followers, engagement starts to drop
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Why corporate social media platforms fail
Many managers approach enterprise social media networks as technology deployments and expect them to automatically buzz with activity. Many fail to realise that emotional capital is key to the success of such platforms
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How all-star employees affect firm behaviour
The status-seeking moves of ambitious employees can alter the fate of a company
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How pricing automation is impacting e-Commerce
Are re-pricing algorithms putting e-traders at risk of being "gamed"?
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How successful start-up teams allocate roles
The financial success of a new venture depends heavily on who does what within the founding team. The most successful start-ups allocate positions based on prior work experience as well as how co-founders fit into the social context around them
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Three Steps Towards Market Domination
Historically companies have created market dominance by following traditional monopoly practices that are based on limiting access, setting a high price and engaging in price skimming. But is that the case for most companies today?