INSEAD
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Ten ways AI is transforming marketing
Firms will soon be able to decode the unsaid when interacting with consumers — in fact, some already do
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The pitfalls of giving feedback across cultures
A direct approach that's welcomed at home can be easily misinterpreted as aggressive elsewhere
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ESG is not impact
ESG efforts are essential for reducing harm, but it is not the same as striving for a net positive impact
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A simple corporate strategy for a better political game
Even within the same government, different branches may have divergent goals. Here's how firms can play this to their advantage
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Solving the problem of remote work
A framework to help leaders approach the topic more holistically and effectively
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A nondisruptive approach to the environment
Companies can help the transition to a greener economy without sacrificing their financial interests
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Deflation woes: Can China avoid Japanification?
What the world's second-largest economy could do to stop its spiral into economic stagnation
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How tech can transform luxury brands' value proposition
Luxury brands are increasingly leveraging technology to reduce uncertainty and enrich experience throughout the customer journey
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Expressing passion can make luxury consumers seem more authentic
Consumers can mitigate the negative social consequences of wearing luxury items by publicly revealing their passion for the products or brands
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Thoughtful consumption: The "last mile" in well-being and sustainability
Understanding consumer behaviour is key to making fashion more sustainable
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Sustainable growth and customer engagement in a circular economy
Embracing circular business models unlocks opportunities for companies to engage with customers, optimise resource utilisation and ensure a sustainable future