INSEAD
INSEAD
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How discomfort makes us more creative
Minor disruptions to the status quo, against a background of psychological safety, may be the best formula for creative cultures
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The psychology behind Coronavirus panic buying
The rush for toilet paper and other necessities in the face of COVID-19 is a natural behavioural response to the loss of psychological control.
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How the daily commute contributes to the gender wage gap
Women's aversion for commuting motivates them to look for closer and not-so-well paid jobs compared to men.
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You may be a workplace hero without realising it
Heroes come in all shapes and sizes, but they have one thing in common: They don't see themselves as heroes.
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How managers self-sabotage when giving negative feedback
Negative emotions, in particular, tend to have a very strong impact on internal states since people feel the effects of negative thoughts in a more pronounced way than positive ones
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How firms can nurture internal thought leaders
Far from a luxury, thought leadership is about capturing the future
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The kinds of collaboration that lead to successful innovation
Learning to innovate requires diligence, patience and (most of all) direct access to skilful role models
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An unexpected product benefit can be a powerful marketing tool
Framing a product feature as an unexpected benefit may stoke consumer desire
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Which healthy eating nudges work best?
Our framework shows how to guide consumers to choose healthier food options.
